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History & Vision
Still Honest.
Still Here.
Still Yours.
A Story About Ed
COME IN AND GET LOST!
Ed Mirvish was known for a lot of things—his theatrics, philanthropy, and humour amongst them. But his Honest Ed’s department store at the corner of Bathurst and Bloor, where Mirvish Village is today, was his most famous creation. Open for over 60 years, the store was heaving with eclectic products at “prices for the birds” (Cheap! Cheap! Cheap!) and slogans and puns covering every wall. It was a landmark. And thanks to him and his wife Anne Mirvish, the surrounding area became a haven for artists. Ed is our inspiration, and Mirvish Village carries on his legacy.
A Meaningful Vision
A VILLAGE INSPIRED BY THE PAST—YOURS TO CREATE FOR THE FUTURE.
Ed Mirvish brought community together, with culture, creativity, and belonging guiding the way. The imprint he made on Toronto inspires us to do something for the city, too. Mirvish Village is somewhere to live, gather, shop, eat, unwind, listen, work, dance, drink, learn, and discover. It’s yours because it takes a village to create a meaningful place.
Honest Ed’s c 1959
Honest Ed’s was known as a welcoming destination for newcomers to Toronto—we’re planning to be the same.
Markham Street c 1982
The neighbourhood’s original character lives on in two rows of restored heritage houses suited for boutique shops, offices, and restaurants.
Honest Ed
Many people who shopped at Honest Ed’s encountered the unexpected, which is part of the thinking behind Mirvish Village.
Giving Back
A SOFT SPOT FOR CULTURE AND COMMUNITY.
Ed Mirvish gave to the city in many ways, from culture to community care. He purchased the Royal Alexandra Theatre to save it from demolition and he built the Princess of Wales Theatre. And every Christmas at Honest Ed's, he handed out the equivalent of 10,000 pounds in free turkeys.
FUELLED BY CREATIVE ENERGY—LITERALLY.
Mirvish Village is powered by a neighbourhood energy system by Creative Energy, which significantly reduces energy consumption and environmental impact.
Lower Energy Use
Homes and buildings are designed to significantly reduce energy consumption, improving efficiency while lowering environmental impact.
Neighbourhood Energy System
A centralized, block-scale system will provide reliable, low-carbon heating, cooling, and power to the entire community.
Built for the Future
Integrated sustainability strategies position Mirvish Village as a forward-thinking model for resilient, high-performance urban living.
Reduction in energy use compared to typical buildings.
TGS Tier II
Targeting advanced Toronto Green Standard performance.
Block-Scale System
Neighbourhood energy infrastructure across the Village.
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CREATE YOUR LIFE WITH A TORONTO LEGACY.
There’s a home for you here.